Question 4: Who would be the audience for your media product?

Primary Audience

    For our production 'Beach Comber', the primary audience are aged 15-22 years old, as our production is centred around two teenage/young adult characters, so the audience would be able to identify with the characters as they are of a similar age -as well as the two actors being in this age range-  and therefore would be more invested in the thriller text. Also, as issues explored in our narrative could possibly happen to anyone, our production would appeal not only to teenagers but also young adults; who are considered in the 15-22 age range.

     As the victim in our narrative that we track from the beginning of the text is a female character, a female audience are more likely to sympathise with the character and be attracted to the production due to this, so therefore our primary audience are females. This is also because -as backed by government statistics- females are more vulnerable to being a victim in an attack, so therefore a female audience would further identify and sympathise with the Victim character Sam in our production. Despite this, our production isn't limited to only female audiences as it also features a strong, dominant male character.

Demographics form the film 'Attack the Block' - which is similar to our production in the fact it's a British film featuring deviant youths - supports that the primary audience for our film would be teenage/young adult females. 

      Due to the British locations and ethnicity of the two characters featured in our production, our primary audience would be British as these aspects would appeal to them as they could further relate to the characters and setting. Similarly, as the production is a low-budget, British independent film; it is more likely to attract a British audience as it may not get vast exposure as it is a small British production; making it imperative that we primarily target a British audience.

Their interests

    Our Primary audience may be interested in other films such as 'Submarine', 'Dead Man's Shoes', 'Tyrannosaur', 'The Loved Ones', 'Seconds Apart', 'Attack the Block' and 'The Cornetto Trilogy' ('Shaun of the Dead', 'Hot Fuzz', 'The World's End').

    Our audience may like 'Submarine', 'Dead Man's Shoes' and 'Tyrannosaur' as they are all Independent British films from Warp Films - a Independent British film company from Sheffield who want to get British film 'out there'; as well as 'Tyrannosaur' being Paddy Considine's directing debut.

    They may enjoy films like 'The Loved Ones' and 'Second's Apart' as the main characters featured are teenagers/young adults - especially both the victims and antagonists; much like our production.
  

  Whereas they may like 'Attack the Block' as not only does it's narrative revolve around a group of deviant British youths, but -similarly to 'Tyrannosaur'- it is Joe Cornish's directing debut for film, produced by Film4 and with Edgar Wright as Executive Producer.

    Similarly, 'The Cornetto Trilogy' will appeal to our target audience as it is a collection of British films written and directed by Edgar Wright (co-written and starring Simon Pegg), set and filmed in British locations; with social commentary on certain issues - issues of which could possibly be of interest to our target audience.

     Our target audience my also have an interest in 'True crime' texts, such as books and TV shows that explore certain cases of real life crime as it is an issue that is the focus of our narrative. One text they may enjoy is Derf Backderf's graphic novel 'My Friend Dahmer', which depicts the author's teenage friendship with serial killer Jeffrey Dahmer during his time at Eastview Junior High and Revere High School. Backderf, while not excusing Dahmer's crimes, presents Dahmer as a surprisingly sympathetic kid who was tormented by inner demons and neglected by the adults in his life. The graphic novel recalls Dahmer's isolation, his binge drinking, his bizarre behaviour to get attention, and his disturbing fascination with road kill.

Potential wider audience

    As our exterior location is Weybourne beach in North Norfolk and our interior location is a shed in a urban location in Norwich, our media product would have a potential wider audience of Norfolk inhabitants due to these location. For example, Declan Lowney's 'Alan Partridge-Alpha Papa' was partially filmed in Norfolk, so they held their premiere at  Hollywood cinema in Anglia Square, Norwich. This is because the locals would be drawn to the film due to the appeal of the recognisable and relatable locations.